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The 4 Personality Styles

In our studies we have found that people have four basic personality (or behavioral) styles – Drivers, Promoters, Supporters and Analyzers. When blended together in varying percentages, these four personality styles make us who we are.

Each job (or career) has its own ‘behavioral profile’ and the closer the behavioral match between the job seeker and the job requirements, the happier, more productive and successful that person will be in their chosen career.

Here are the basic characteristics of each personality style, and the career pathways that best match that style.

Drivers

Drivers are strong willed, practical and decisive. Action oriented and results focused, they prefer jobs that are task rather than relationship oriented. They are assertive and like to tell others what to do. Drivers are the entrepreneurs and are most comfortable when they are in control. They are competitive and thrive under pressure. Often confrontational, they exude energy, move faster, speak louder and decide quicker. Drivers are less interested in small talk and don’t communicate their feelings too often or too freely. They are great tacticians and may also have great creativity in arts where they can express their freedom and individuality.

The ideal career for Drivers is where they can make decisions, set goals and measure results; matching jobs are: Business managers, designers, self employed, legal, military, consultants, pilots, radio or TV announcers, sales, musicians, building & construction, directors, chefs and entrepreneurs.

Promoters

Promoters are enthusiastic and inspirational, and have a gift of working with people. They use their charm and persuasion to achieve their goals. They enjoy projects involving others, particularly where the environment is non aggressive and the requirement is to motivate others. They are very approachable, warm, competitive and fast paced. Terrific in teams and group activities, they often want to be the leader, because they have excellent leadership skills. When given the choice, they prefer to work with other people rather than alone.

The ideal career for Promoters involves people; matching jobs are: advertising, hospitality, HR, recruitment, public relations, coaches, sales & marketing, acting, recruitment, media, journalists, retail, designers, beauticians, receptionists, travel and teaching.

Supporters

Supporters are at ease with people, fitting comfortably into most situations. They are law abiding and tend to be more factual than intuitive. They’re great at organizing and have a talent for logistics. Supporters love their family and friends and stay in contact with them frequently. They do not believe in instant success but that you have to work in order to achieve. Whilst they don’t see themselves as set in their ways they dislike sudden changes. They are easy going, friendly people who get on well with and are liked by most people.

The ideal careers for Supporters are those that involve people, service and information; matching jobs are: health and welfare, medical, police, customs, dentists, lecturers, personal assistants, telemarketing, therapists, artists, child care, clergy, counselors, office managers and project engineers.

Analysers

Analysers are perfectionists who look to systems, rules and order within a structured environment. They are accurate, precise, reserved, detailed, and logical and follow rules and standards. They are creative and good at problem solving. Often they like to work alone rather than in a group, and they generally prefer a closed door environment. Despite their solitary nature they are loyal and very supportive. It is important to Analysers to know exactly what is required of them and what their responsibilities are. They want to get it right the first time and hate having to do things over again.

The ideal careers for Analysers are those involving details, facts and information and less to do with people; matching jobs are: IT, accounting, architecture, design, research, electrical, engineering, theology, planning, medical & dental, finance, builders, trades people, administrators, scholars, scientists, and agriculture.

This is a guide only. A more comprehensive list of career options is included in the My Career Match report.

View a sample report